Customer reference programs

The DeWintern Group is a specialist marketing, public relations and communications consultancy based out of Australia. The company provides a suite of services including corporate communications strategy, media relations, crisis communication, issues management and government relations among others.
The company specialises in preparing customer reference programs to suit the unique requirements of the client companies. It may include preparing specific case studies or customer testimonials. Case studies are useful in demonstrating a unique product or innovative service offering. Customer testimonials benefit the company through increase in business opportunities.
Fuji Xerox Australia, a renowned company in Australia has successfully used the services of the DeWintern group in developing the customer case study program. The DeWintern group also provides consultancy services in developing the overall customer relationship management strategy.
When the customer success stories are shared with the stakeholders, industry analysts and the media, it helps in building customer loyalty and builds a positive reputation of the company. Buyers of products or services refer customer testimonials to aid them in making the purchase decision. They value the opinion of their peers, especially when they opt to purchase high end information technology products or services.
Customer testimonials also supports in building the credibility of the organisation. It reinforces the business goals of the company and is a positive indicator of the growth of the company. Customer testimonials are a useful marketing tool which can be used to achieve strategic business results. It is also important to choose companies in the target sector which have experienced the benefits of engaging with the customer for the testimonial. As the third party which provides validation of the services offered, the client companies are providing their perspective of the services offered.
The language used in the customer testimonial should be brief, credible and focus on a particular benefit experienced by the customer. These testimonials also lead to increase in customer loyalty as existing customers continue to purchase from the same company.
Case studies are developed to illustrate a particular point, product, service or benefit experienced on using the service. Sometimes, the solution provided by the product leads to increased customer satisfaction, as it solves a long-standing problem faced by users. Therefore, the benefit of using the product is highlighted in the case study. When prospective customers read the benefits associated with the product, they will consider purchasing the product.
Hence, utilising case studies and testimonials leads to a positive business growth of the organisation.

Contact Details;
The De Wintern Group.,
450 St Kilda Road,
Melbourne,
Victoria 3004
Australia

Phone : 61 3 9948 2100
Fax : 61 3 9923 6788
Email : info@dewintern.com
Website : www.dewintern.com